It all starts with research. Before you can map out a website, you have to know:
who your target audience is
what the digital journey looks like that leads people to you
which SEO keywords are the most relevant to your business
what your competitors are doing
From doing the research and mapping out sitemaps and wireframes, to writing SEO friendly copy and building a content strategy plan to get people to return — I’ve put in the work to build websites that convert better than any other pages on gallup.com.
On this page, I’ve featured the gallup.com Learning site and the gallup.com Gallup Access Survey Platform site. The Learning site features our consulting solutions around workplace learning, and Gallup Access features a technology product (the platform).
The two sites featured on this page can be found live, here:
https://www.gallup.com/access/
https://www.gallup.com/learning/
Other pages that I’ve provided copywriting and content strategy for, include:
https://www.gallup.com/workplace/229832/culture.aspx
https://www.gallup.com/workplace/310562/organizational-effectiveness.aspx
https://www.gallup.com/workplace/216209/develop-managers-leaders.aspx
https://www.gallup.com/workplace/311870/customer-centricity.aspx
This is the website for the scale-up that I created a sitemap, wireframes and copywriting for:
