UX Content Strategy
You might get people’s attention (and even a little bit of their money) with good copywriting. But without a good content strategy, they won’t be coming back.
The strategies I like to create have the long game in mind — it’s about creating LOYAL customers for your brand first because Gallup research shows loyal customers spend more with you and tell their friends about you.
Secondly, I focus on SEO-friendly content that targets user intent.
I’ve used Mural, Figma, Sketch, Smartsheet, and Eloqua to create customer journeys, product flows, wireframes, email nurture campaigns, and quarterly and yearly content calendars. I’ve created google adwords, “pop-ups,” “speedbumps,” and timely calls to action that get people to come to a site, explore and purchase.
I know how to track progress with Google Analytics and re-form strategies to get the best return.
I’m always thinking about how to connect people with the content they’re seeking — at the moment they’re seeking it.