Email — Newsletters & Campaigns
Gallup at Work Newsletter
Over 1 million+ newsletters sent twice a month. 26% average open rate (well above industry average). 2.54% average clickthrough rate. 9% average click-to-open ratio. Less than 1.2% unsubscribe rate! These numbers can tell you two things — we have a pretty engaged readership and I was good at my job. I helped create the concept behind Gallup at Work, along with writing the copy for each email, partnering with UX to build the design and guiding the content team to create articles that reach our target audience.
Email Campaigns
I’ve also created a number of email campaigns for Gallup’s diverse consulting offerings. The one featured on this page was for our Manager Experience Perspective Paper — it started with asking a specific email list to download our perspective and tracked all the way through which content they were most interested in so we could send them more targeted ideas to engage with our products, content and site.
